Marketing Intern - Part Time

About Us:

Consumers love our products -- it's now time to show others why that is. Modi Toys grew organically through word-of-mouth when it launched in August 2018, but millions of people are still unaware of this emerging space for first-generation South Asian parents seeking to find innovative and simple ways to immerse their children into their culture. We want to change that. 

​About You:

If you are a self-starter looking to dive right in to a growing brand, and love to take ownership of projects from start to finish, then this role may be for you. If you love to tell stories -- in all types of mediums from blogging, TikTok, Reels to Shorts -- and can find unique ways to connect with people, then this role may be for you. If you open the emails that normally end up in your "Promotions" Gmail tab "just for fun" to see what new marketing tactics are being deployed, then you're the kind of person we're looking for. If you're looking to sharpen your skills and also develop new ones, then let's cut to the chase and see if you're right for this role.   


Job Responsibilities:

  • Work directly with the Head of Marketing to execute campaigns across all stages of the marketing funnel.

  • Study trends on TikTok, Instagram and YouTube. Implement them by developing and/or suggesting related videos, scripts, audio, captions and hashtags that are optimized towards views of at least 20K.

  • Identify new content creators, influencers, and accounts to follow for potential collaborations.

  • Brainstorm new topics for our weekly educational series called "Theology Thursdays," draft corresponding content based on thorough research, use existing Canva template or modify them as needed.
  • Study trending topics and draft blogs accordingly based on research and AI.
  • Ensure the blog posts are optimized for SEO and conversions.

  • Build and maintain the content calendar for social media by aligning with holidays and emerging trends.

  • Optimize existing and new YouTube videos on our channel with a cover and caption/description based on best-practices.
Position Requirements

  • Must be able to work approximately 20 hours a week remotely or from Princeton, NJ

  • Some experience in consumer or e-commerce marketing, with a focus on driving engagement, retention and ROI

  • Pursuing Marketing, Communications or a related BA/BS degree BA/BS

  • Very comfortable creating assets in Canva, CapCut, Excel that are visually stunning and eye-catching

  • Creative thinker; a "no" simply means try something a different way

  • Resourceful and a self-learner; as a startup, we're always forced to do more with less

  • Have a "growth mindset" -- no task is too big or too small because each comes with a learning opportunity

  • Experience owning a marketing strategy from concept to execution 

  • Skilled at parsing and analyzing data to uncover trends, patterns

  • Extraordinary writing and video editing ability, with demonstrated creativity and attention to detail

  • Willingness to work both autonomously and collaboratively

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