Varalakshmi Vratam

Once upon a time, in a town called Kundinagaram, lived a woman named Charumathi. She loved her family and worshipped Lakshmi Devi. 

One night, the Goddess appeared in her dream and told her to do the Varalakshmi Vrata to make her wishes come true.

Charumathi told everyone and the next day they all woke up early, bathed, and performed this pooja. They recited the mantra and offered sweets to the goddess.

As a result of their devotion, they were blessed with an abundance of wealth, jewels and beautiful ornaments.

Why Do We Celebrate?

Married women celebrate this festival to ask Lakshmi Devi for blessings, wealth and a long life for their familyVaralakshmi Puja is celebrated primarily in South Indian States.

'Vara' = boon

'Lakshmi' = wealth

Translates to “goddess who blesses her devotees with the boons they wish for.


Varalakshmi Puja is typically performed on each Friday during Shraavan Maas. This year, it can be performed on any Friday during August, culminating to its "finale" on August 25th 2023.

The festival is usually on the Friday before Purnima (Full moon) of Shravan Maas.

To Do:

  • Wake up early
  • Clean the house & shower
  • Wear a silk sari & gold jewellery
  • Fast until the puja is done


Kalash Puja Performed at Home

Kalash (pot) is made to represent Goddess Lakshmi. 

Devotees chant the Laxmi Ashtotam (108 names of Lakshmi Devi) to praise the goddess during this puja.

Varalakshmi Mantra


"Padmasane padmakare sarvalokaika pujithe,

Narayana priye devi supreetha bhava sarvada..." *




She who sits in the lotus, who holds the lotus


sarva lokaika poojithe

She to whom all the worlds pray


Narayanapriya devi

Goddess who is dear to Narayana


supreethaa bhava sarvada

be kind/good to me


Puja Favors or Vayanam 

In the evening, gifts are distributed among the women who attend the prayer.


The yellow thread is untied from the kalash and a piece is given to each woman to tie around her right wrist. Symbolic of receiving the blessings of Lakshmi Devi.

Nivedyam Food Offerings

Nivedyam can be cooked based on convenience. You can cook 3, 5, 7 or 9 varieties of food as an offering for the puja.

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Modi Toys is a children's brand of toys and books inspired by ancient Hindu culture. We exist to spread joy and to spark curiosity in the next generation through our innovative soft plush toys, illustrated children's books and free learning resources. Our weekly Theology Thursday series covers a wide range of topics rooted in Hinduism to help us better understand the origins of traditions, the symbolic meaning of rituals, and the stories behind Hindu holidays and festivals. The more we can understand "the why" behind this 4,000 year ancient religion, and make sense of it in this modern age, the greater we can appreciate and preserve our rich Hindu culture. While we take great care in thoroughly researching the information presented, we may occasionally get some things wrong. We encourage a healthy and open dialogue so we can learn together. Please leave a comment below or email us directly at to address any concerns. 

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