Modern-day toys & books
rooted in ancient
Hindu culture
rooted in ancient
Hindu culture
Combine fun & learning
with our world-famous
toys & books
with our world-famous
toys & books
Unique Gifts
for Newborns
for Newborns
Find Us
Near You
Near You
Modi Toys creates award-winning mantra-singing Hindu plush toys, illustrated board books, and cultural gift bundles to help you raise children who feel connected to their Indian heritage, through play and learning.
Our mantra-singing plush toys and their corresponding storybooks work together as an enhanced learning system, allowing you to create immersive cultural experiences where children connect with Hindu culture through both sound and storytelling.
How It Works
Our Books
...teach cultural lessons from Hindu theology, in a reimagined way
Our Plush Toys
...bring those lessons to life for an interactive storytime
Discover our most popular cultural toys and books that have delighted over 55,000 families seeking meaningful ways to introduce Hinduism to their children.
55,000+ Families Have Sparked Cultural Curiosity With Modi Toys
Award-Winning
Ranked among leading brands as the Best Toy from Good Housekeeping, Parents, and Tillywig.
Musical
Each one of our plush toys play mantras respective to the deity, sung by Indian artists, for an authentic feel.
Educational
Bring our plush toys to life by pairing them with our children's illustrated board books and our animated stories.
Personalized
You can personalize our medium and mega-sized plush toys with a name in any language or in your handwriting.
Trusted & Tested
Our soft toys are lab-tested and certified, and have received a 4.5 star rating from families across 39 countries.
Innovative
We are the original and the first-ever makers of mantra-singing plush toys inspired by our Hindu culture.
Made in India
Our products are manufactured in India for global citizens who long to stay connected to their roots
Eco-Friendly
With the purchase of each of our plush toys, you are saving up to 15 plastic bottles from toxic environmental waste.
As Seen On
Over 1,300 5-Star Reviews
★★★★★Peaceful Afternoons
A lot of mobile cribs are aesthetic looking are priced similar or more. This one is so worth it as it comes with Bluetooth so I can play any other music I like for my child on it.
Also, the fact that it’s all instrumental is very soothing and helps with baby falling asleep on their own.Bhakti
Shhhanti Musical Crib Mobile
★★★★★Mixed Family
This was the perfect gift for my 3 month old son’s first Christmas! The Ganesha is a great size, soft material, son’s name written on the side is great quality and the prayers being recorded in kids voices was the cherry on top! My husband said it’s the best thing he has ever seen! We look forward to purchasing other items for future milestone events! Thank you Modi Toys!
Surbhi
Baby Ganesh (Medium 11")
★★★★★Best Purchase Ever!!
"The whole family is obsessed with these! But my nephew the most! He smiles everytime he sees one and loves all of them! Thank you so much Modi Toys for creating such an inclusive and beautiful toy for our babies!"
Priya Patel
(Mini Devtas Bundle)
★★★★★Beautiful!
We are in awe of the beauty of this Lakshmi doll. She is everything I hoped for a more. My daughter is obsessed with owls so the story of how Lakshmi Ma got her vahana is perfect for our little one. She loves the doll...and that was the point of getting her. But the bonus is that we love it too!!
Kripa
Laxmi Devi Collection
★★★★★Gift for myself!
I am 38 years old, I bought this toy for myself. I love Saraswati Devi and have so much nostalgic memories. This is such a unique venture and never have I come across such an interesting creation. I found it via Instagram and I ordered immediately. I also ordered Baby Krishna for my daughter. The shipment was on time and we are in AWE & in LOVE with the products. Thank you!
Senthu
Medium Bundle
★★★★★Magical
Thank you for sharing your magic!!! We have only had the mini trio toys for 3 days for our 9 month old but I have been sharing your toys in my stories for months. Raising a boy named Karan in an extremely white and Christian part of the state feels daunting, but whenever I see my husband or in-laws light up, I know I am doing the right thing for our son, my extended family and their faith. I chose a Hindu partner and family and I will honor them to the highest degree. 💗 For us that includes MORE MODI TOYS!!!!!
Kelly
Mini Devtas
★★★★★customers for life
I have purchased this Ganesh as gifts for new babies in our family for years! My kids have also received them as gifts and just love them. The mantras are super relaxing for little baby ears and my now 3 year old still hangs out with his Ganesh buddy and can recite the mantras thanks to his buddy! It’s been amazing to watch him grow up with diverse toys that connect him to our culture. A simple toy but truly exceptional experience. We are customers for life!
Sue
Baby Ganesh Collection
We Take Play Seriously
Compare and see why thousands of families globally choose Modi Toys, the first and original makers of mantra-singing Hindu plush toys, and learn how we offer more cultural value for your money.
Meet the Modis Behind the Toys
Founded by siblings Viral Modi and Avani Modi Sarkar in 2018, this minority-owned family business creates award-winning Hindu cultural toys and books. Their inspiration came after the birth of their daughters, when they discovered no toys existed that celebrated their South Asian heritage and Indian traditions.
Shop Modi Toys' award-winning Hindu cultural products at popular retailers online. Find our mantra-singing plush toys and illustrated books at Amazon, Target, Walmart, Etsy, and more, or use our store locator to discover convenient in-person shopping locations close to you
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